The actual intention of developing twitter was to facilitate quick and massive communication between people. But nowadays a large number of businesses, small and big have started participating actively in twitter. This is really a great tool for social media marketing. Since the nature of companies varies, the way in which twitter is used also varies. Some indulge in tweeting, some just listen and other who understand the scope of SMM, exploits all the available options of twitter.
The initial steps of using Twitter
- As demanded by any social media marketing site, first and foremost you need to register into twitter.
- Then you should add a profile picture. Preferring for your logo will be a better option.
- Start communicating, but not always regarding business. Tweet interesting things and not just matters regarding your business.
Using twitter effectively
Certain things are to be kept in mind to ensure the efficient usage of twitter. The prominent among them include:
- You need not answer all the questions as bothering about futile questions may lead to the loss of time.
- Try to have more than one account for your company and assign different peoples to handle it. This increases the chance of greater productivity and keeps your business active even when a person is absent.
- Another matter to be considered while using this tool of SMM is in regard of promoting the blogs. While you are promoting any blog post try to maintain enthusiasm at the end of your post. Many just put a link which doesn’t do much favor.
- Asking opinions is highly beneficial. This helps in improving your services by listening to your customer feedbacks.
- Never hesitate in following your followers. SMM is a friendly means of promotion. So if you find someone tweeting interesting things and the information is beneficial to you, follow their tweets. Reply to them and keep in touch. Tweeting about the stuff of other peoples may not have a direct impact on your sale but it surely will give a positive impression about you to your followers.
- Special care should be there when you speak about your product or services. Don’t just talk but instead make your talk interesting and useful. You can give advice and blog posts, videos, pictures etc.
- Sharing the human part of your firm will also grab you advantages. Never go only with a focus on gaining sales. This may have adverse effect. Being natural, cool and calm but still vigilant will drag to you awesome results from twitter and other such Social mediamarketing tools.
To stand out with excellence you need not have to do any extraordinary things. All you have to do is to take care of the normal things in a proper manner. Being consistent and regular is always important. Few tweets with great wordings are less effective than continuously tweeting informative fair facts or updates of your company. Consistency of tweets indirectly is the reciprocation of the seriousness you have in your business. By adhering to the sensible way of using twitter both small and large businesses can flourish to a greater extent.
Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.