The process of setting up a website is not entirely a technical task. In fact, it is a task which requires the right balance of creativity and skill to program and develop websites, which are attractive, attention grabbing and at the same time fulfills all the business requirements(implements all the functionalities) and delivers an excellent user interface compelling a visitor to become a loyal customer.
The creative aspect of web development requires the designer or developer to have an in-depth knowledge of the market trends, target audience and an idea of the intellect and psyche of the website users.
In today’s article, I would like to focus on the creative streak of designing websites. We will discuss about colors and color schemes for websites.
Colors convey a lot of emotions, most of us respond to colors in a similar pattern. Consciously, or unconsciously each color has a specific emotion associated with it in our minds, and so we tend to respond to those colors in a specified manner. This obviously explains how important the colors we use in our websites are. An otherwise completely perfect website can end up being a major disaster just because the color scheme went wrong.
Take a look at this website.
You must have noticed that this website uses loud and solid colors for contrast, and the designer uses too many colors. It’s a strain on the eyes to read anything on this website, or even stare at it. The patches of different colors used to convey different information are also a complete mismatch. Furthermore, none of the design elements blend with each other or the background and hence is a total disaster. This does sound like an exaggerated version of a horrible design, but is a perfect example of a complete mismatch.
Now lets take a look at this website.
Now this is a much more mellowed down website. The colors here don’t strain your eyes but is the entire website a pleasant experience? Not exactly, they have not used contrast properly and hence it is a little difficult to read and stay focused on the website. Besides it’s not possible to do a quick scan-through of the pages as it has not been properly chunked and none of the images or important facts have been put up in a catchy manner.
In short you cannot overdo the contrast or underdo it, the color scheme of your website must be perfect, inviting and engrossing to attract users and retain them on your website.
Creative brainstorming and technicality!
Once you have decided to set up your website, do adequate research about your target audience, go through similar websites and mentally visualize and see how you want your website to be. Then keep an open mind and discuss your views and ideas with the designer and developer. Make it a point to stay in the loop with the website design company and keep yourself informed all through the stages of web development. This way, you are able to ensure that your designers understand what you want and implement all your requirements efficiently.
Color schemes and marketing objectives – a perfect synergy!
Colors can also be effectively used to integrate your marketing objectives in the website design. If you manage to integrate these strategies efficiently within the design, you would be able to build a credible appeal for your website and earn an excellent customer base.
Focus on the LOGO !
The logo of your company is what most of your clients would recall well. Logos help you build a brand identity which is crucial to your success. So if you already have a well-recognized logo, it’s a good idea to begin by designing your website to blend in well with your website. Set the base of your website accordingly, pick colors from your logo design and you’ll be able to come up with a complete scheme to go with your logo and build a website which will give you an instant brand recognition.
Shading for better effects!
Shading and coloring to give a 3 dimensional appearance to pictures and drawings are all too familiar to us. The same applies to websites as well, shading with complementary colors add spunk to your designs making them more attractive and fun.
Analogical color scheme.
An analogical color scheme is basically one base color and a neighbor color accompanied by a complementary color . Now chose the right base color from this for the major part of the website and then use the complementary color skillfully to highlight wherever applicable. To finish off use the neighbor color to add extra features to your site.
Too many colors – a bad idea!
The thumb rule for colors is to stick to just 3 colors. Never use more than 3 colors unless and until it’s absolutely necessary. Too many colors would only inhibit the comprehensibility of your website. Take a look at the first example once more and you’ll know what I’m saying. You obviously don’t want your website to look unprofessional and childish.
Don’t let the color sink your content!
The last point that I want to make is that whatever schemes you choose, it should be done with the content in mind. The content of your website is the most important part of your website. So your colors should be such that it enhances the text and improve the legibility of the content. Don’t let your content drown in an ocean of colors.
Hope this article was helpful. Happy designing!
Disha Joshi, working in Web Design Company as a content Marketer. I have been in this industry since last two & half years.