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Monthly Archives: January 2013

Why Facebook is used for Social Media Marketing

Face book is very popular social website. The social media marketing sites like Face book and My Space changed the mode of people interactions socially. Facebook because of its popularity now encompass 300 million members. Face book promotes the online business and also it gives huge amount of online business. Face book is the new type of website where people can share their experiences and also share their feeling. People can send messages to each other and can update the personal details .There are many advantages present for the social media marketing tools like face book for promoting online business.

  1. Face book helps in business promotion through Ads and Fans pages. Web masters can create fans page at facebook and people who like their websites become a fan of their page. And then they can get updates from their sites daily. By this web masters can promote their sites.
  1. Face book helps people to find new friends that makes social networks and also helps to find the target audience. Face book entertain people through different applications and different Games and advertisements also easily get noticed in such a state of relief. In Face book various applications available that can help you understand consumer behavior based on the sharing of content and fulfill their expectations. By this people can get more information about customers and give what they want.
  1. It is a supermarket for imparting audio, videos and other entertainment sources. Face book can provide abilities to work together and construct networks in a single place by giving one place without any problem, imparting ideas or information and discuss topics of interest.
  1. Face book is the great reserve for generating brand consciousness. Face book is becoming popular amongst various age people and building huge relationship with your consumers and prospects. Customer sees that you have a Face book profile and views a number of positive things about your brand. That influence them to buy your product and help them taking decision. Face book helps to influence their perception of your brand. There are fan pages present taking the votes of the customers and thus promoting the product.
  1. There are nearly 3 million pages on the Face book that helps in the local business and global business. Because these pages are free and can bring tremendous value and there is huge amount of information is present.
  1. Face book is supportive in getting the goals and objectives which are in our mind. You can also choose and upload the picture and add inventive logo, choose your targeting and demographic stipulations and set a budget. There are million of people on the face book who give reaction to the brand promotion advertisements.

Thus the main advantage of using this social media marketing like facebook is that it has the ability to get the target customers more easily as the company can easily know what they want and what their needs are. They can know their interest and what they are to like in future.

Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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Which ways to follow for promoting online business with twitter?

We can’t deny that businessmen are interested in testing Twitter out as one of their first inclinations into social media advertising landscape. You may say and argue as to how it’s a stupid to use twitter for advertising applications. And you may also say that there are no businesses happening there in twitter. And you may also say that, while there are huge opportunities for social media marketing in highly popular sites like Facebook, where you don’t need any SEO Services to take your web pages into customers. But there are too many people like me that who will disagree to such an argument. I can point out some important business values of twitter. Here I am putting going to put a few thoughts for those people looking who are trying out the feasibility of Twitter as a business advertisement and marketing media. First you will have to build a profile on twitter, make it neat good looking and classy by adding appropriate photo and background.

  • Start talking to people with a prospect of a person. Involve in active conversations and discussions letting other users knowing that you have a valuable suggestion to give.

  • Ask for opinions of users. That will greatly help your business.

  • Don’t talk about yourself too much. But you should talk enough about yourself so as to let others recognize that you are not some machine sending out some ad words as tweets and you are actually a human on the other side.

  • It’s not necessary to read all tweets or reply to all the tweets that are mentioning you (like @your_name).

  • Make use of direct messages for one to one conversations, if you think it is unnecessary to broad cast the message you are exchanging.

  • Keep in mind that twitter is not the best player in social media marketing and the marketing in here is created by each and every tweet of yours. Act accordingly.

  • Remember the fact that your business website needs mentioning in the tweets you forward. Try using casual suggestion methods like, “hey people check out this link”. Such suggestions will help you increase the traffic of your website without using any SEO services.

  • Remember to suggest anything as your original idea which is just your opinion about that particular subject.

  • Try not to be pushing or desperate when asking people to visit promotional links and such business related posts. Remember, according to other users it’s not for your benefits that you are suggesting, you are merely pointing out the best for others.

  • Try celebrities and famous personalities who are the part of your company or brand ambassadors of your company, to tweet promoting tweets about your company.

  • It will be a better idea, not disclose your relationship with the company, if you want to act as the user who is trying to give good advices, not someone who is promoting his business by using twitter as a social media marketing tool.

  • Even while relying on tweets to suggest your web page, you might need to apply SEO services optimization techniques on to your tweets, especially for search engines like tweet search.

  • SEO services for twitter messages are deferent compared to other search engines.

Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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What does the new WordPress 3.5 have in store for us?

The version 3.5 named “Elvin” after the famous drummer Elvin Jones has lots of pleasant surprises in store for WordPress users. Especially with features like media library, plugin installations and theme previewer.

In this article we will be going through some of these changes and how to use them.

Media Uploader Improvements

The new version has made uploading media in content very easy and simple. It provides a very simplified interface streamlining the entire workflow and enabling easy uploading and inserting images even for beginners.

Here’s how you do it:
Click the new “Add Media” button:

Media Uploader Improvements1

In the light box that pops up , choose how you want to add the image – by dragging and dropping or by clicking“Select Files.”

Media Uploader Improvements2

Once you have added the image it will appear in the pop-up dialog box. Click the image to access its settings, which will appear on the right.

Media Uploader Improvements3

To finish off click the “Insert into post” button and watch your image appear on your post.

New Default Theme

Ever since 2010 the wordpress development team uses a new default theme each year. This year’s default theme is called the Twenty Twelve and was released with the 3.5 version.

New Default Theme1

This is the first fully responsive default theme, therefore improving the accessibility of your WordPress blog as it would fit any screen size

New Default Theme2

Twenty Twelve on a small screen

The twenty twelve provides a front page template with it’s own widgets in the place of a sidebar. This would enable you to customize the front page in a single page set-up. Here the WordPress takes on a CMS attribute.

New Default Theme3

Twenty Twelve’s front-page template

Also commendable is the fact that the theme is retina-ready, so it works well on high resolution screens and has a stock of Open Sans font family.

Links Manager Is Gone

For a fresh 3.5 installation of the wordPress the links menu is disabled, this is done to make the core lighter. But if you are updating an existing WordPress then these links will continue to exist.

Links Manager Is Gone1

The links menu does not exist anymore.

You have to install the Link Manager plugin to get this feature on the new 3.5 version.

Links Manager Is Gone2

A menu with the Link Manager plugin

Favorite Plugins

You now get to mark all the plugins that you like as a favorite by just clicking a button

Favorite Plugins1

The “Favorite” button for plugins.

You can then directly access the favorites from the admin panel. This way its easier for you to install these plugins. To get the list you need to go to Plugins → Add New → Favorites, type your WordPress.org user name, and hit the “Get Favorites” button.

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Pulling up the list of favorite plugins from WordPress.org

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Favorite plugins

Welcome Screen

Again WordPress has further simplified things for its users with a user-friendly and simpler welcome screen which includes all the basic tasks that a user would require.

Welcome Screen1

The new welcome screen

Color Picker

An improved color picker so you are spoilt for choice.

Color Picker1

Other Enhancements

There are several other features that are introduced from a developer perspective and might sound insignificant to the basic user:
XML-RPC has been enabled by default to facilitate easy conection with mobile apps.
Has improved static front-page options in the “Reading Settings” menu.
No longer promotes child categories to the top level after minor edits.
External libraries like TinyMCE, SimplePie, jQuery and jQuery UI have been updated and the Backbone 0.9.2 and Underscore 1.3.3 have also been added.
Now supports Instagram, SoundCloud and SlideShare.
Subdirectories now allow multi-site usage in a subdirectory.
The “HTML” tab renamed to “Text.”
Screen reader and keyboard navigation support have been improved; you now can navigate the admin panel using the Tab key
Several visual elements converted to CSS3 formats suitable for HidPI

Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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Equip your website for better results this Year

It’s a new year and once again its time to go through how your online business has performed the previous year and gear up to put up a better show this year. It goes without saying that improvements have to be made on the website from time to time to keep it fresh and in sync with the market.

This article focuses on equipping your website to give better returns for the new year. Lets take a look at how we can use the existing resources to give maximum results.

1. Use Responsive designs

Responsive designs have helped entrepreneurs to reach out to a wider market. With the onset of Smartphones and the use of internet on the go, you have to ensure that your website can be comfortably used on all of those mobile devices.

You could consider designing a separate mobile version and then redirecting mobile users to that site, but personally I would prefer a responsive design over this technique as it’s a more efficient solution.

A responsive or a fluid design would ensure that your website snugly fits into the browser screen no matter what the size. This way useful data does not get chopped off nor is the usability affected. So better the accessibility the more conversions you get. This is a perfect solution for today’s fast paced world.

2. A More Engaging & Interactive Website

A website is not just an eye candy, besides being stunning and impressive it also has to effectively engage the user. Websites have to be interactive in order to keep the visitor focused as well as interested in your website. Only an excellent user interface would fetch you a loyal customer base. Here’s how you can improve the interaction on your website:

Social media integration :
Include commenting on relevant parts of your website
Try implementing a live chat on your site
feedback forms for suggestions

3. Go Viral ,Go Social!
Social media integration is a very important aspect of every internet marketing strategy. Allowing users to share the content on your website or allowing them to express their ‘likes’ or ‘+1’ would indirectly give you the most valuable thing for your business – publicity/ advertisement. But in this case it becomes a more credible ad as the people who shared the content did so after they liked your products or services. So indirectly they would be recommending your website to their friends, acquaintances and relatives!

Besides conjuring up a “like ” button on your pages, here’s what you can do to improve the social side of your website.

Facebook ‘s not the only networking site, integrate others as well (Pinterest and Google plus)
Put up share buttons on all pages
Display these buttons in multiple places
monitor the sharing with social sites that give you the most conversions and integrate well.
Include options like social logins, fb comments, Activity stream widgets, etc.

4. Work on Lead Generation

Lead generation is important for your website , its the prime focus of any marketing drive. To work on your leads for conversions you have to have a good amount of leads to begin with. Here’s how you can get leads:

Efficient calls to action on every page.
Lead capture forms – request a call back, make an inquiry, etc. is a good choice.
Make the forms easy and simple, so that people actually fill them
Provide multiple opportunities for conversion (like a secondary call to action)
Fully leverage landing pages

5. Benefits of Blogging

Now blogs can do wonders for your business, it’s where you can add a bit of spunk and personality to your brand. People would find it a better place to communicate with you about your products and services. Besides it gives you what you need the most – Visibility.! Visibility through better search engine ranking, more traffic to your website and faster indexes on Google. You also generate more leads through blogs and would help you build up a credibility among customers.

Get more out of your blogs by:

Posting 3 times a week at the least.
Make it a point to post unique and quality content.
Keep the audience in mind while posting
run a syndication on your blog contents
Use an appropriate ans easy to use CMS like WordPress for your blog

Get the most of your website for better conversions by implementing these changes and making your site ready to take on the competition. These are a few but effective solutions to make your online reflection work wonders.

Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
 

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Responsive Designs – Its challenges!

Responsive Designs – Its challenges!

Responsive designs have been here for a while now and has still not evolved into a complete solution. There is much left to be perfected in this field. The major challenge has been developing frameworks for the code & script and also a process for managing the responsive designs.

1) Demonstrate the power of responsive designs

It does become a little complicated to explain the concept of responsive designs to clients but the best way to do so is by demonstrating how responsive designs would work and benefit them. You can demonstrate them in an action mode by showing them the difference on your laptop then a tablet and finally a Smartphone.

Such a demo would give clients a better idea about responsivity and its advantages. It would also help them streamline things for the project, so that you can implement it properly.

2) Consistent designs

The Navigation on your site is vital to maintain the consistency of a responsive design. The content of the website and the information architecture it follows are a major deciding factor for the type of navigation to be used. Randomly downloading a script or demo and then trying to make the website fit such a pattern is not the right way to do it. Instead evaluate and analyze how you want the website to work and then work out a navigation that fits your requirements.

Remember to verify that the navigation works the way you want it to on all the devices and browsers. That way you’ll be able to maintain a consistent design.

3) Images – how to handle them?

Handling images are quite a challenge when it comes to responsivity. There are very few options when it comes to images besides several new generation devices like the iPad and the Mac BookPro which have very high pixel density displays. Subsequently the icons,images and any other graphic must be made flexible to ensure that nothing looks out of sync on any of the devices.

One way of overcoming this issue is by using the adaptive image strategy as it gives the best result for distinct devices which have varying pixels

4) Updating the code base

Codes need to be upgraded such that the width is fixed so that the site is responsive. Rebuilding style sheets and templates are a good idea in this case. Some designers prefer reverse engineering the code to make it responsive, but I believe rebuilding is a more practical approach.

5) Cut the testing costs

Testing these designs are also a major task and the cost associated with it is not always affordable, often small business owners and freelancers are unable to handle independent testing devices. Since browser inspection and window dragging have to be essentially monitored and checked during the design phase, it’s impossible to make responsive designs without testing.

However, some of the bigger agencies share their testing resources with smaller entrepreneurs, so you just have to find one in your vicinity.

This article obviously points out that creating responsive designs are not easy but can be done by skillfully implementing a fluid design with the right kind of navigation.

Disha Joshi, working in leading Web Design Company USA. I have been in this industry since last two & half years.

 
 

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Trends to Watch out for (2013) Web design

The new year’s here and just like the previous, this year also we can expect some cool features or trends to catch up or in some cases improved existing ones to perform better. So let’s check out what the design world has planned out for the year 2013.

Again these cannot be called as benchmarks as they are my predictions based on the current trends and recent studies. Other designers might have different opinions, so hopefully it would help you shape up your skills and know which direction to head.

1. Responsive Layouts

This trend was actually a prediction made for the year 2012; however, it has been constantly changing and evolving to become better and more “responsive.” Ultimately, we can hope for a truly fluid layout which would easily fit into any screen size without losing out on any data in the process. This way, the website would be ready to suit any form of digital media be it a large-sized laptop or smaller tab or even tinier screen sized smart phones.
So in short we are not very far from having a uniform web design with a single set of codes, which work perfectly on all environments.

2. Fixed Headers

From a user interface and experience perspective, fixed headers are a great way to put your users at ease. They make the navigation and other handy stuff that you put in a header within easy reach of the user. The CSS position: fixed; property put to ingenious use!
Your visitor can scroll down and still access the navigation easily. This pattern when creatively paired with layouts can produce some beautiful designs, so it goes well with the aesthetics of your website. Besides, this feature can be used for any kind of website – social networks, blogs, etc.

3. Large/oversized Photo Backgrounds

The focus of every design is to capture the attention of the user and keep him/her engrossed on the website. The current trend is to use an oversized Pic in the background of your design. Integrate the photograph well with your design and it could do wonders.

Often big pics/photos can be quite pleasing to the eyes. When the picture is properly blended with the rest of the layout, it would give you an excellent ‘attention grabber.’ Davidia – http://www.davidia-int.hr/index.html has done a wonderful job of using huge oversized photography to complement their website so perfectly that it has been used to the advantage of the actual goal of the website – display the wood products that they manufacture and outsource!

4. Minimalist approach to Landing Pages
The minimalist approach has worked in 2012 and will continue through 2013. There’s no better way to get your visitor to focus on your website than designing a website devoid of all the distractions.

The internet is the perfect venue to buy and sell things; you get an unlimited access to numerous potential clients. To tap this huge potential your website must be target oriented and focus on your products and services.

A landing page on the internet means capturing new leads for your website. So when you get visitors to come to your landing page, you want to clearly convey your products and services without any confusions. A neat and clutter-free landing page does just that!

5. Digital QR Codes – a new trend!

QR or the Quick Response Codes have become the new rave. It was initially invented by the Japanese, in the automotive sector for speedy component scanning. Now the QR has found widespread functions right from restaurants to magazines to train tickets or even product code labels. The QR is like a bar code which stores information like the URL or any kind of data. Smartphones have QR Code apps that can instantly translate and read the code. Off lately a lot of websites are incorporating the QR in its design mainly for product marketing.

6. Social Media Badges – quick access.

Social media and viral marketing is an approach most businesses take, to reach out to as many people across the globe as possible. You can use these badges to pin onto anything like – blog posts, articles or just anywhere on the layout of your website. They enable readers and fans to perform quick content shares on networks like Facebook, Twitter, etc.

7. Infinite Scrolling

Infinite scrolling already exists especially in a number of shopping sites. This is an excellent technique of engaging your visitors while the page continues to load as they scroll down. Pagination has never been a limiting factor! So for the right layouts this technique works well.

These were a few trends that I expect would do the rounds in the year 2013. Also this year would definitely show better results for already existing features like fixed headers, etc. I’m hoping to see improved User interfaces delivering better user experiences.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
 

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