The new year’s here and just like the previous, this year also we can expect some cool features or trends to catch up or in some cases improved existing ones to perform better. So let’s check out what the design world has planned out for the year 2013.
Again these cannot be called as benchmarks as they are my predictions based on the current trends and recent studies. Other designers might have different opinions, so hopefully it would help you shape up your skills and know which direction to head.
1. Responsive Layouts
This trend was actually a prediction made for the year 2012; however, it has been constantly changing and evolving to become better and more “responsive.” Ultimately, we can hope for a truly fluid layout which would easily fit into any screen size without losing out on any data in the process. This way, the website would be ready to suit any form of digital media be it a large-sized laptop or smaller tab or even tinier screen sized smart phones.
So in short we are not very far from having a uniform web design with a single set of codes, which work perfectly on all environments.
2. Fixed Headers
From a user interface and experience perspective, fixed headers are a great way to put your users at ease. They make the navigation and other handy stuff that you put in a header within easy reach of the user. The CSS position: fixed; property put to ingenious use!
Your visitor can scroll down and still access the navigation easily. This pattern when creatively paired with layouts can produce some beautiful designs, so it goes well with the aesthetics of your website. Besides, this feature can be used for any kind of website – social networks, blogs, etc.
3. Large/oversized Photo Backgrounds
The focus of every design is to capture the attention of the user and keep him/her engrossed on the website. The current trend is to use an oversized Pic in the background of your design. Integrate the photograph well with your design and it could do wonders.
Often big pics/photos can be quite pleasing to the eyes. When the picture is properly blended with the rest of the layout, it would give you an excellent ‘attention grabber.’ Davidia – http://www.davidia-int.hr/index.html has done a wonderful job of using huge oversized photography to complement their website so perfectly that it has been used to the advantage of the actual goal of the website – display the wood products that they manufacture and outsource!
4. Minimalist approach to Landing Pages
The minimalist approach has worked in 2012 and will continue through 2013. There’s no better way to get your visitor to focus on your website than designing a website devoid of all the distractions.
The internet is the perfect venue to buy and sell things; you get an unlimited access to numerous potential clients. To tap this huge potential your website must be target oriented and focus on your products and services.
A landing page on the internet means capturing new leads for your website. So when you get visitors to come to your landing page, you want to clearly convey your products and services without any confusions. A neat and clutter-free landing page does just that!
5. Digital QR Codes – a new trend!
QR or the Quick Response Codes have become the new rave. It was initially invented by the Japanese, in the automotive sector for speedy component scanning. Now the QR has found widespread functions right from restaurants to magazines to train tickets or even product code labels. The QR is like a bar code which stores information like the URL or any kind of data. Smartphones have QR Code apps that can instantly translate and read the code. Off lately a lot of websites are incorporating the QR in its design mainly for product marketing.
6. Social Media Badges – quick access.
Social media and viral marketing is an approach most businesses take, to reach out to as many people across the globe as possible. You can use these badges to pin onto anything like – blog posts, articles or just anywhere on the layout of your website. They enable readers and fans to perform quick content shares on networks like Facebook, Twitter, etc.
7. Infinite Scrolling
Infinite scrolling already exists especially in a number of shopping sites. This is an excellent technique of engaging your visitors while the page continues to load as they scroll down. Pagination has never been a limiting factor! So for the right layouts this technique works well.
These were a few trends that I expect would do the rounds in the year 2013. Also this year would definitely show better results for already existing features like fixed headers, etc. I’m hoping to see improved User interfaces delivering better user experiences.
Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.