It’s a new year and once again its time to go through how your online business has performed the previous year and gear up to put up a better show this year. It goes without saying that improvements have to be made on the website from time to time to keep it fresh and in sync with the market.
This article focuses on equipping your website to give better returns for the new year. Lets take a look at how we can use the existing resources to give maximum results.
1. Use Responsive designs
Responsive designs have helped entrepreneurs to reach out to a wider market. With the onset of Smartphones and the use of internet on the go, you have to ensure that your website can be comfortably used on all of those mobile devices.
You could consider designing a separate mobile version and then redirecting mobile users to that site, but personally I would prefer a responsive design over this technique as it’s a more efficient solution.
A responsive or a fluid design would ensure that your website snugly fits into the browser screen no matter what the size. This way useful data does not get chopped off nor is the usability affected. So better the accessibility the more conversions you get. This is a perfect solution for today’s fast paced world.
2. A More Engaging & Interactive Website
A website is not just an eye candy, besides being stunning and impressive it also has to effectively engage the user. Websites have to be interactive in order to keep the visitor focused as well as interested in your website. Only an excellent user interface would fetch you a loyal customer base. Here’s how you can improve the interaction on your website:
Social media integration :
Include commenting on relevant parts of your website
Try implementing a live chat on your site
feedback forms for suggestions
3. Go Viral ,Go Social!
Social media integration is a very important aspect of every internet marketing strategy. Allowing users to share the content on your website or allowing them to express their ‘likes’ or ‘+1’ would indirectly give you the most valuable thing for your business – publicity/ advertisement. But in this case it becomes a more credible ad as the people who shared the content did so after they liked your products or services. So indirectly they would be recommending your website to their friends, acquaintances and relatives!
Besides conjuring up a “like ” button on your pages, here’s what you can do to improve the social side of your website.
Facebook ‘s not the only networking site, integrate others as well (Pinterest and Google plus)
Put up share buttons on all pages
Display these buttons in multiple places
monitor the sharing with social sites that give you the most conversions and integrate well.
Include options like social logins, fb comments, Activity stream widgets, etc.
4. Work on Lead Generation
Lead generation is important for your website , its the prime focus of any marketing drive. To work on your leads for conversions you have to have a good amount of leads to begin with. Here’s how you can get leads:
Efficient calls to action on every page.
Lead capture forms – request a call back, make an inquiry, etc. is a good choice.
Make the forms easy and simple, so that people actually fill them
Provide multiple opportunities for conversion (like a secondary call to action)
Fully leverage landing pages
5. Benefits of Blogging
Now blogs can do wonders for your business, it’s where you can add a bit of spunk and personality to your brand. People would find it a better place to communicate with you about your products and services. Besides it gives you what you need the most – Visibility.! Visibility through better search engine ranking, more traffic to your website and faster indexes on Google. You also generate more leads through blogs and would help you build up a credibility among customers.
Get more out of your blogs by:
Posting 3 times a week at the least.
Make it a point to post unique and quality content.
Keep the audience in mind while posting
run a syndication on your blog contents
Use an appropriate ans easy to use CMS like WordPress for your blog
Get the most of your website for better conversions by implementing these changes and making your site ready to take on the competition. These are a few but effective solutions to make your online reflection work wonders.
Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.