It’s well known that Facebook is the largest social networking website. And the number of visitors (generally called as traffic by social media analyzers) is full in Facebook almost all the time. If you are an online business aspirant, earning your business profit through online marketing and business techniques, what you need the most is same kind of traffic. If your content, service or product online is viewed by so many people as there in Facebook, then you got your company a good publicity and good advertisement. Moreover, in social media marketing, you can put links that directly takes the interested users directly to your page that you want your customers to see.
Now answering the question that the article title asks, why Facebook is widely being used by the global social media marketing firms in widely different persons all alike. The main factor will be the amount of traffic in facebook. Each person visits his facebook profile at least once every day. And there are many other pages and celebrity and friends profiles a person might access every day or in a regular interval. This makes a huge opportunity for companies to market themselves. Marketing is when you advertise your products, its benefits, advantages over competing products in place where there are enough number of observers to receive the ideas that a man may put forward. In earlier days where there were no mass media like TV and internet, most of the marketing strategies revolved around news papers and newsletters. In the current scenario you get the largest amount of audience in social networking website, making social media marketing the ideal way to publicize your business.
A common question among aspiring social media marketers is which site is suitable for them. Nowadays in the scenario of social networking, new sites are coming to existence in a daily basis and most of them gaining popularity as well.
The recent trends suggest that, now the newly established social networking sites are having their own identity and try to excel in their field of specialization. Sites like LinkedIn and Slideshare are popular among professional students and professionals. Twitter focuses on micro-blogging. But all these sites constitute all that Facebook is not. So it has come to a state that, there are two classes of social networking sites. Facebook and others. For most of the people Facebook is where life is happening. For them all of their friends and their activity, keeping on top of matters all happens in Facebook. So ultimately the most time a person spend online will be on Facebook.
How effective will it be?
The effectiveness of facebook advertising is evident once you login to your homepage. The advertisements are not interfering with your regular use. If you are too clammed up in something, and you are not in the mood for listening to the new ideas of the advertisers, you won’t even notice them. But when you are free and your mind is wandering around the page, then is the right time an advertisement can make the desired effect on you, and that’s what facebook advertising does for you. Also it takes in user preferences into account before showing the advertisements, and asks for feedback from the users so as to deliver the most appropriate advertisement for each user.
To conclude here, facebook has out grown any other social networking website and it is now, without any doubt, the best choice for a social media marketing website.
Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.