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Category Archives: Social Media

WHY FACEBOOK IS BEEN USED AS A SOCIAL MEDIA MARKETING

eSparkInfo_FacebookIt’s well known that Facebook is the largest social networking website. And the number of visitors (generally called as traffic by social media analyzers) is full in Facebook almost all the time. If you are an online business aspirant, earning your business profit through online marketing and business techniques, what you need the most is same kind of traffic. If your content, service or product online is viewed by so many people as there in Facebook, then you got your company a good publicity and good advertisement. Moreover, in social media marketing, you can put links that directly takes the interested users directly to your page that you want your customers to see.

Now answering the question that the article title asks, why Facebook is widely being used by the global social media marketing firms in widely different persons all alike. The main factor will be the amount of traffic in facebook. Each person visits his facebook profile at least once every day. And there are many other pages and celebrity and friends profiles a person might access every day or in a regular interval. This makes a huge opportunity for companies to market themselves. Marketing is when you advertise your products, its benefits, advantages over competing products in place where there are enough number of observers to receive the ideas that a man may put forward. In earlier days where there were no mass media like TV and internet, most of the marketing strategies revolved around news papers and newsletters. In the current scenario you get the largest amount of audience in social networking website, making social media marketing the ideal way to publicize your business.

Why Facebook?

A common question among aspiring social media marketers is which site is suitable for them. Nowadays in the scenario of social networking, new sites are coming to existence in a daily basis and most of them gaining popularity as well.

The recent trends suggest that, now the newly established social networking sites are having their own identity and try to excel in their field of specialization. Sites like LinkedIn and Slideshare are popular among professional students and professionals. Twitter focuses on micro-blogging. But all these sites constitute all that Facebook is not. So it has come to a state that, there are two classes of social networking sites. Facebook and others. For most of the people Facebook is where life is happening. For them all of their friends and their activity, keeping on top of matters all happens in Facebook. So ultimately the most time a person spend online will be on Facebook.

How effective will it be?

The effectiveness of facebook advertising is evident once you login to your homepage. The advertisements are not interfering with your regular use. If you are too clammed up in something, and you are not in the mood for listening to the new ideas of the advertisers, you won’t even notice them. But when you are free and your mind is wandering around the page, then is the right time an advertisement can make the desired effect on you, and that’s what facebook advertising does for you. Also it takes in user preferences into account before showing the advertisements, and asks for feedback from the users so as to deliver the most appropriate advertisement for each user.

To conclude here, facebook has out grown any other social networking website and it is now, without any doubt, the best choice for a social media marketing website.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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How to use facebook page for business

With rapid growth of technology and the current world mobilizing towards computer and internet, online means are a great source for business on a global level. Promotion of the brand or company finds no better means than Social media marketing. With the increasing favoritism of social networking sites like facebook, SMM has reached new dimensions. This is really a great provision for business and brands to familiarize their products and services to the target audience. To create a facebook page, it is a must to have a facebook account. Some of the tips for using facebook page for business are as follows.

Comments should be posted under the brand name

This provision is really a great boon of SMM. The administrator is now allowed to post on other profiles and pages under its own brand name. If you are a brand and you comment on any of the facebook page having lot of fans, you are in turn getting visibility. Also giving thanks for following your facebook page gains you further visibility. It is genuinely desirable to register into facebook under the brand name rather than personal names.

Your facebook page should encompass enough information

Once you have created both your business and personal profiles, it will never be an assurance that you will obtain visibility in the search results. First and foremost it should be understood that without gaining fans facebook page is futile. Your facebook page should have relevant details regarding the company’s description, mission, products and the services. SMM can be effective only if the details are mentioned clearly because reliability increases only with convincing details and it matters a lot.

Include only relevant and effective ads

Inclusion of advertisements is always a nice option to earn extra income through the facebook pages. But irrelevant advertisements which are never related to your business will have an adverse effect on your facebook page. A detailed study of the current market and the target audience should be made. Campaigning should be based on keywords, demographic information, location etc. You can then set the daily budget for you. The higher the bids more will be the exposure.

Enhance the facebook page

Your Facebook fan page can be enhanced by embedding applications to it. Applications are capable of adding specific functions on your pages. This may prompt the visitors to get engaged in your page and also it increases the loyalty of the visitors. There are enormous apps which can really be a great helping hand for promoting your business via this means of social media marketing.

It is a fact that, there existed a tight combat between the groups and pages in facebook earlier. But nowadays, many companies rely on facebook pages more than that of groups for social media marketing. It can also be seen that certain companies may have both group and fans page. Even if you avoid groups for your company, avoiding facebook page is never advisable as it is a honey pot for your online customers. It should be known that just using a facebook page may not gain you anything but properly using surely will.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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How to use twitter effectively for small & big business

The actual intention of developing twitter was to facilitate quick and massive communication between people. But nowadays a large number of businesses, small and big have started participating actively in twitter. This is really a great tool for social media marketing. Since the nature of companies varies, the way in which twitter is used also varies. Some indulge in tweeting, some just listen and other who understand the scope of SMM, exploits all the available options of twitter.

The initial steps of using Twitter

  1. As demanded by any social media marketing site, first and foremost you need to register into twitter.
  2. Then you should add a profile picture. Preferring for your logo will be a better option.
  3. Start communicating, but not always regarding business. Tweet interesting things and not just matters regarding your business.

Using twitter effectively

Certain things are to be kept in mind to ensure the efficient usage of twitter. The prominent among them include:

  1. You need not answer all the questions as bothering about futile questions may lead to the loss of time.
  2. Try to have more than one account for your company and assign different peoples to handle it. This increases the chance of greater productivity and keeps your business active even when a person is absent.
  3. Another matter to be considered while using this tool of SMM is in regard of promoting the blogs. While you are promoting any blog post try to maintain enthusiasm at the end of your post. Many just put a link which doesn’t do much favor.
  4. Asking opinions is highly beneficial. This helps in improving your services by listening to your customer feedbacks.
  5. Never hesitate in following your followers. SMM is a friendly means of promotion. So if you find someone tweeting interesting things and the information is beneficial to you, follow their tweets. Reply to them and keep in touch. Tweeting about the stuff of other peoples may not have a direct impact on your sale but it surely will give a positive impression about you to your followers.
  6. Special care should be there when you speak about your product or services. Don’t just talk but instead make your talk interesting and useful. You can give advice and blog posts, videos, pictures etc.
  7. Sharing the human part of your firm will also grab you advantages. Never go only with a focus on gaining sales. This may have adverse effect. Being natural, cool and calm but still vigilant will drag to you awesome results from twitter and other such Social mediamarketing tools.

To stand out with excellence you need not have to do any extraordinary things. All you have to do is to take care of the normal things in a proper manner. Being consistent and regular is always important. Few tweets with great wordings are less effective than continuously tweeting informative fair facts or updates of your company. Consistency of tweets indirectly is the reciprocation of the seriousness you have in your business. By adhering to the sensible way of using twitter both small and large businesses can flourish to a greater extent.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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Why Facebook is used for Social Media Marketing

Face book is very popular social website. The social media marketing sites like Face book and My Space changed the mode of people interactions socially. Facebook because of its popularity now encompass 300 million members. Face book promotes the online business and also it gives huge amount of online business. Face book is the new type of website where people can share their experiences and also share their feeling. People can send messages to each other and can update the personal details .There are many advantages present for the social media marketing tools like face book for promoting online business.

  1. Face book helps in business promotion through Ads and Fans pages. Web masters can create fans page at facebook and people who like their websites become a fan of their page. And then they can get updates from their sites daily. By this web masters can promote their sites.
  1. Face book helps people to find new friends that makes social networks and also helps to find the target audience. Face book entertain people through different applications and different Games and advertisements also easily get noticed in such a state of relief. In Face book various applications available that can help you understand consumer behavior based on the sharing of content and fulfill their expectations. By this people can get more information about customers and give what they want.
  1. It is a supermarket for imparting audio, videos and other entertainment sources. Face book can provide abilities to work together and construct networks in a single place by giving one place without any problem, imparting ideas or information and discuss topics of interest.
  1. Face book is the great reserve for generating brand consciousness. Face book is becoming popular amongst various age people and building huge relationship with your consumers and prospects. Customer sees that you have a Face book profile and views a number of positive things about your brand. That influence them to buy your product and help them taking decision. Face book helps to influence their perception of your brand. There are fan pages present taking the votes of the customers and thus promoting the product.
  1. There are nearly 3 million pages on the Face book that helps in the local business and global business. Because these pages are free and can bring tremendous value and there is huge amount of information is present.
  1. Face book is supportive in getting the goals and objectives which are in our mind. You can also choose and upload the picture and add inventive logo, choose your targeting and demographic stipulations and set a budget. There are million of people on the face book who give reaction to the brand promotion advertisements.

Thus the main advantage of using this social media marketing like facebook is that it has the ability to get the target customers more easily as the company can easily know what they want and what their needs are. They can know their interest and what they are to like in future.

Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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Which ways to follow for promoting online business with twitter?

We can’t deny that businessmen are interested in testing Twitter out as one of their first inclinations into social media advertising landscape. You may say and argue as to how it’s a stupid to use twitter for advertising applications. And you may also say that there are no businesses happening there in twitter. And you may also say that, while there are huge opportunities for social media marketing in highly popular sites like Facebook, where you don’t need any SEO Services to take your web pages into customers. But there are too many people like me that who will disagree to such an argument. I can point out some important business values of twitter. Here I am putting going to put a few thoughts for those people looking who are trying out the feasibility of Twitter as a business advertisement and marketing media. First you will have to build a profile on twitter, make it neat good looking and classy by adding appropriate photo and background.

  • Start talking to people with a prospect of a person. Involve in active conversations and discussions letting other users knowing that you have a valuable suggestion to give.

  • Ask for opinions of users. That will greatly help your business.

  • Don’t talk about yourself too much. But you should talk enough about yourself so as to let others recognize that you are not some machine sending out some ad words as tweets and you are actually a human on the other side.

  • It’s not necessary to read all tweets or reply to all the tweets that are mentioning you (like @your_name).

  • Make use of direct messages for one to one conversations, if you think it is unnecessary to broad cast the message you are exchanging.

  • Keep in mind that twitter is not the best player in social media marketing and the marketing in here is created by each and every tweet of yours. Act accordingly.

  • Remember the fact that your business website needs mentioning in the tweets you forward. Try using casual suggestion methods like, “hey people check out this link”. Such suggestions will help you increase the traffic of your website without using any SEO services.

  • Remember to suggest anything as your original idea which is just your opinion about that particular subject.

  • Try not to be pushing or desperate when asking people to visit promotional links and such business related posts. Remember, according to other users it’s not for your benefits that you are suggesting, you are merely pointing out the best for others.

  • Try celebrities and famous personalities who are the part of your company or brand ambassadors of your company, to tweet promoting tweets about your company.

  • It will be a better idea, not disclose your relationship with the company, if you want to act as the user who is trying to give good advices, not someone who is promoting his business by using twitter as a social media marketing tool.

  • Even while relying on tweets to suggest your web page, you might need to apply SEO services optimization techniques on to your tweets, especially for search engines like tweet search.

  • SEO services for twitter messages are deferent compared to other search engines.

Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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