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Category Archives: web design company

Design the Basics of Great Website

basic-web-designIt has now impossible even to thing about the existence of a business without an online presence. The developing technologies and changing trends have influenced a lot in the website designs irrespective of the dimension of business. With the emergence of small firms and even freelancers starting their own websites, small business web design is also provided by services around the globe. Not every websites receive traffic and many even remain unnoticed in the vast online ocean. Design of a website is surely an attractive feature.

Great web design seems very much similar to that of a real world print designs. You should be aware of elements which contribute to a great website design. Great website from any Web Design Services results from careful planning and thought. For a design, whether it is a small business web design or for large firms, numerous aspects need to be considered.

Basics of great website

Great websites grab great results. Same elements in the case of print design are also applicable to web design. Exploration of layout and space, adequate and efficient handling of colors and fonts etc pave way to a great website design. The website should also attain high position in the search results. Usually this has to do more with keywords and links rather than the design itself. But many of the web design services are also equipped with highly trained and well experienced content writers who can boost up the visibility of your website.

Relevance of planning for web designing

Certain things never have any replaceable options. Experience is certainly one among them. Even though planning never compensates experience, it helps really to a greater extent. Planning makes a huge difference in the website developed. Here decisions are made what all to include in the websites, its practical difficulties, available options and the final solution.

Designing of Great websites could be done only if certain conditions are met and few things are considered which are enumerated below.

  1. There should not be any difficulty in loading. Quick loading of the sites always increments the revisits to your site, Else suppose a person think of revisiting the site, his previous experience of waiting for a longer time may hinder a click and you may be losing a customer. Browsers will only be loyal if the web content including text and all other features are beneficial to them. The pop-ups and flash works are never going to do any extra advantage to your business.
  2. The service to be hired is the next most important decision to be made. Your website should be capable of projecting your reputation and the needs should be met aptly. The niche should be found and provision of unique quality high content should be done. The selection of web design services highly influences the quality of websites you get.
  3. The problems of users must be solved with great dedication. Focus should never be deviated from that. A clean and simple design is ideal to reciprocate professionalism even if the case is of small business web design. The user should not be distracted from the useful content of websites by unnecessary inclusions like scrolling texts, animated images etc.
  4. Time is always a matter of concern. So means should be made available for the reception of results at maximum possible pace. Such website designs are bound to produce success automatically.

Thus designs are really the basics for a good website. Since websites are designed for a long term purpose, perfection in performance should be ensured.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

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TO TAKE THE STRAIN OUT OF PICKING AN ECOMMERCE WEB DESIGN COMPANY

eCOmmerce Web Design

E-commerce stands for Electronic Commerce which basically deals with paperless information exchange for business purpose via the latest Internet technologies and EDI (Electronic Data Interchange). E- Commerce can actually help an organization to practice online stocking, B2B transactions through Internet and many others such as bond transaction, Internet shopping, documents, graphics and etc. So when you are up to choose a web design firm you should be careful about your decision.

There are many Web Design Companies providing Services to cater to their client’s online business needs. The best of the lot is selected depending upon the organizational requirements of the client. Before one finalizes on any vendor for Ecommerce web designing, the person must consider the different aspects in details. The customer should have a wide experience in finalizing a vendor. It is not at all an easy job to select the right contender for the organization’s or individual’s ecommerce website solution.

Benefits of having an ecommerce version for your business:

  • Production Cost Reduction

  • Upgraded Information System

  • Good Management System in the organization

  • Good Management System in the other organizations

  • Business Strategies tend to be better

  • Addition of products is easy and simple

  • One can have Stock Control System

  • Customer Details stored

  • Order Confirmation Automated

  • Email Marketing Available

  • All payment processors work with it

E-commerce web designing provides both intelligent services and professional development like e-commerce integration, e-commerce web-design, optimization of search engine, re-engineering & enhancement, professional web designing, custom web designing, etc. E-commerce web design covers all latest technologies available on web.

STEPS TO CHOOSE A WEB DESIGN COMPANY

  1. Though most E-commerce Web Design firms claim that they cater to every kind of project to get your contract, it is extremely important to consider the vendor’s experience. It will help one to know more about the vendor organization & their working pattern. Please emphasize to find out what are the types of project they have delivered and are equipped to deliver rather than blindly believing what they claim.

  1. After the website is developed or made, its maintenance is of immense importance. So please have a thorough look at the terms & conditions of the vendor company to find the maintenance clause. Ensure the fact that they provide your site with a proper maintenance after the website is already in place. Always find out whether the vendor company fixes up technical glitches that pop-up later on.

  1. The project cost of the Web Site Design always matters a lot, so set the budget before going in for any negotiation. Once you have already selected the vendor organization then they must ask the vendor how much the project will cost. Compare the same with the set budget and take a step further only if it matches or negotiate to get the cost down.

  1. The best clean & transparent method to know about the real facts of the vendor company is through the comments and feedbacks of existing clients about their services. So always try to get as many such comments & feedbacks as possible to get a clear picture about their market reputation.

  1. The company size is also a matter of concern as company’s size will help you discern whether they would be able to provide quality websites & service to their customers.

  1. Every project comes with a time limit so don’t forget to check out whether the vendor company can provide the promised services within that time period.

  1. Large Web Design firms usually have their personal proprietary systems & software which tend to be beneficial.

Disha Joshi, working in Best Web Design Company as a content Marketer.I have been in this industry since last two & half years.

 

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Hire Website Designer for making SEO Effective Website

It is simply a misconception if you think that websites are meant only for big guns in the market. These days businesses regardless of their size, nature and locality are getting themselves into the online world. The reasons are quite genuine. Popularity of internet is skyrocketing and having a website for your business is not just an option but inevitability. You should never think that having a website developed from any of the web design services would serve you favors. The selected web design company must be proficient to deliver the product as per your expectations.

SEO is of apex relevance in the online world of stiff competition. Being visible is equally important to that of being in existence. No matter how much perfect your website is, without visibility nothing works for you. The website design company you hire must have resources to do SEO in an effective manner. Now the question which comes in is- how to decide the apt service provider for you from among the vast pool of web design services available around the globe?

The very first thing advisable to anyone looking forward to hire a website designer is to make an evaluation of his own business needs. This is vital because only after having a precise idea of requirements, you can get a clear picture of the qualities desirable for your designer.

Portfolio is the transparent view of the skills of your service provider. Almost all those web design services indulged in the business of website designing will be having their own website. You can check the portfolio part and examine their previous works. Testimonials written by the clients must be read and it should be checked whether the testimonials are genuine. If you can get the contact details of any of their previous customers, it would be great. Inquire them in detail about your concerns. Make sure that the web design company maintains hassle free communication with you and respect your suggestions. The service provider must be resourceful to deliver you project on time without any delay.

Certain matters must be checked in their portfolio. The very first thing you should note is the loading time of website designed. You can check it directly and as per the experts, to get more sales, the site should load quickly within 3 seconds. For this heavy elements must be avoided in the design. Navigation must be made simpler and proper fonts, colors etc. should be used. Next check whether the design is done accordingly to the nature of business which the website is intended to do. Obviously a design suitable for the website of an educational institution will seem weird if done for the website of an amusement park.

Finally, cost matters a lot as affordability is always a concern. When you are investing in a web design company, do critical evaluations and make sure that the charges are reasonable. Thus if you take care of the above mentioned things, your choice for a website designer will surely be a worthy one.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
 

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Equip your website for better results this Year

It’s a new year and once again its time to go through how your online business has performed the previous year and gear up to put up a better show this year. It goes without saying that improvements have to be made on the website from time to time to keep it fresh and in sync with the market.

This article focuses on equipping your website to give better returns for the new year. Lets take a look at how we can use the existing resources to give maximum results.

1. Use Responsive designs

Responsive designs have helped entrepreneurs to reach out to a wider market. With the onset of Smartphones and the use of internet on the go, you have to ensure that your website can be comfortably used on all of those mobile devices.

You could consider designing a separate mobile version and then redirecting mobile users to that site, but personally I would prefer a responsive design over this technique as it’s a more efficient solution.

A responsive or a fluid design would ensure that your website snugly fits into the browser screen no matter what the size. This way useful data does not get chopped off nor is the usability affected. So better the accessibility the more conversions you get. This is a perfect solution for today’s fast paced world.

2. A More Engaging & Interactive Website

A website is not just an eye candy, besides being stunning and impressive it also has to effectively engage the user. Websites have to be interactive in order to keep the visitor focused as well as interested in your website. Only an excellent user interface would fetch you a loyal customer base. Here’s how you can improve the interaction on your website:

Social media integration :
Include commenting on relevant parts of your website
Try implementing a live chat on your site
feedback forms for suggestions

3. Go Viral ,Go Social!
Social media integration is a very important aspect of every internet marketing strategy. Allowing users to share the content on your website or allowing them to express their ‘likes’ or ‘+1’ would indirectly give you the most valuable thing for your business – publicity/ advertisement. But in this case it becomes a more credible ad as the people who shared the content did so after they liked your products or services. So indirectly they would be recommending your website to their friends, acquaintances and relatives!

Besides conjuring up a “like ” button on your pages, here’s what you can do to improve the social side of your website.

Facebook ‘s not the only networking site, integrate others as well (Pinterest and Google plus)
Put up share buttons on all pages
Display these buttons in multiple places
monitor the sharing with social sites that give you the most conversions and integrate well.
Include options like social logins, fb comments, Activity stream widgets, etc.

4. Work on Lead Generation

Lead generation is important for your website , its the prime focus of any marketing drive. To work on your leads for conversions you have to have a good amount of leads to begin with. Here’s how you can get leads:

Efficient calls to action on every page.
Lead capture forms – request a call back, make an inquiry, etc. is a good choice.
Make the forms easy and simple, so that people actually fill them
Provide multiple opportunities for conversion (like a secondary call to action)
Fully leverage landing pages

5. Benefits of Blogging

Now blogs can do wonders for your business, it’s where you can add a bit of spunk and personality to your brand. People would find it a better place to communicate with you about your products and services. Besides it gives you what you need the most – Visibility.! Visibility through better search engine ranking, more traffic to your website and faster indexes on Google. You also generate more leads through blogs and would help you build up a credibility among customers.

Get more out of your blogs by:

Posting 3 times a week at the least.
Make it a point to post unique and quality content.
Keep the audience in mind while posting
run a syndication on your blog contents
Use an appropriate ans easy to use CMS like WordPress for your blog

Get the most of your website for better conversions by implementing these changes and making your site ready to take on the competition. These are a few but effective solutions to make your online reflection work wonders.

Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
 

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Responsive Designs – Its challenges!

Responsive Designs – Its challenges!

Responsive designs have been here for a while now and has still not evolved into a complete solution. There is much left to be perfected in this field. The major challenge has been developing frameworks for the code & script and also a process for managing the responsive designs.

1) Demonstrate the power of responsive designs

It does become a little complicated to explain the concept of responsive designs to clients but the best way to do so is by demonstrating how responsive designs would work and benefit them. You can demonstrate them in an action mode by showing them the difference on your laptop then a tablet and finally a Smartphone.

Such a demo would give clients a better idea about responsivity and its advantages. It would also help them streamline things for the project, so that you can implement it properly.

2) Consistent designs

The Navigation on your site is vital to maintain the consistency of a responsive design. The content of the website and the information architecture it follows are a major deciding factor for the type of navigation to be used. Randomly downloading a script or demo and then trying to make the website fit such a pattern is not the right way to do it. Instead evaluate and analyze how you want the website to work and then work out a navigation that fits your requirements.

Remember to verify that the navigation works the way you want it to on all the devices and browsers. That way you’ll be able to maintain a consistent design.

3) Images – how to handle them?

Handling images are quite a challenge when it comes to responsivity. There are very few options when it comes to images besides several new generation devices like the iPad and the Mac BookPro which have very high pixel density displays. Subsequently the icons,images and any other graphic must be made flexible to ensure that nothing looks out of sync on any of the devices.

One way of overcoming this issue is by using the adaptive image strategy as it gives the best result for distinct devices which have varying pixels

4) Updating the code base

Codes need to be upgraded such that the width is fixed so that the site is responsive. Rebuilding style sheets and templates are a good idea in this case. Some designers prefer reverse engineering the code to make it responsive, but I believe rebuilding is a more practical approach.

5) Cut the testing costs

Testing these designs are also a major task and the cost associated with it is not always affordable, often small business owners and freelancers are unable to handle independent testing devices. Since browser inspection and window dragging have to be essentially monitored and checked during the design phase, it’s impossible to make responsive designs without testing.

However, some of the bigger agencies share their testing resources with smaller entrepreneurs, so you just have to find one in your vicinity.

This article obviously points out that creating responsive designs are not easy but can be done by skillfully implementing a fluid design with the right kind of navigation.

Disha Joshi, working in leading Web Design Company USA. I have been in this industry since last two & half years.

 
 

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Trends to Watch out for (2013) Web design

The new year’s here and just like the previous, this year also we can expect some cool features or trends to catch up or in some cases improved existing ones to perform better. So let’s check out what the design world has planned out for the year 2013.

Again these cannot be called as benchmarks as they are my predictions based on the current trends and recent studies. Other designers might have different opinions, so hopefully it would help you shape up your skills and know which direction to head.

1. Responsive Layouts

This trend was actually a prediction made for the year 2012; however, it has been constantly changing and evolving to become better and more “responsive.” Ultimately, we can hope for a truly fluid layout which would easily fit into any screen size without losing out on any data in the process. This way, the website would be ready to suit any form of digital media be it a large-sized laptop or smaller tab or even tinier screen sized smart phones.
So in short we are not very far from having a uniform web design with a single set of codes, which work perfectly on all environments.

2. Fixed Headers

From a user interface and experience perspective, fixed headers are a great way to put your users at ease. They make the navigation and other handy stuff that you put in a header within easy reach of the user. The CSS position: fixed; property put to ingenious use!
Your visitor can scroll down and still access the navigation easily. This pattern when creatively paired with layouts can produce some beautiful designs, so it goes well with the aesthetics of your website. Besides, this feature can be used for any kind of website – social networks, blogs, etc.

3. Large/oversized Photo Backgrounds

The focus of every design is to capture the attention of the user and keep him/her engrossed on the website. The current trend is to use an oversized Pic in the background of your design. Integrate the photograph well with your design and it could do wonders.

Often big pics/photos can be quite pleasing to the eyes. When the picture is properly blended with the rest of the layout, it would give you an excellent ‘attention grabber.’ Davidia – http://www.davidia-int.hr/index.html has done a wonderful job of using huge oversized photography to complement their website so perfectly that it has been used to the advantage of the actual goal of the website – display the wood products that they manufacture and outsource!

4. Minimalist approach to Landing Pages
The minimalist approach has worked in 2012 and will continue through 2013. There’s no better way to get your visitor to focus on your website than designing a website devoid of all the distractions.

The internet is the perfect venue to buy and sell things; you get an unlimited access to numerous potential clients. To tap this huge potential your website must be target oriented and focus on your products and services.

A landing page on the internet means capturing new leads for your website. So when you get visitors to come to your landing page, you want to clearly convey your products and services without any confusions. A neat and clutter-free landing page does just that!

5. Digital QR Codes – a new trend!

QR or the Quick Response Codes have become the new rave. It was initially invented by the Japanese, in the automotive sector for speedy component scanning. Now the QR has found widespread functions right from restaurants to magazines to train tickets or even product code labels. The QR is like a bar code which stores information like the URL or any kind of data. Smartphones have QR Code apps that can instantly translate and read the code. Off lately a lot of websites are incorporating the QR in its design mainly for product marketing.

6. Social Media Badges – quick access.

Social media and viral marketing is an approach most businesses take, to reach out to as many people across the globe as possible. You can use these badges to pin onto anything like – blog posts, articles or just anywhere on the layout of your website. They enable readers and fans to perform quick content shares on networks like Facebook, Twitter, etc.

7. Infinite Scrolling

Infinite scrolling already exists especially in a number of shopping sites. This is an excellent technique of engaging your visitors while the page continues to load as they scroll down. Pagination has never been a limiting factor! So for the right layouts this technique works well.

These were a few trends that I expect would do the rounds in the year 2013. Also this year would definitely show better results for already existing features like fixed headers, etc. I’m hoping to see improved User interfaces delivering better user experiences.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
 

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Tips For Deciding Best Color Scheme For Your Website

The process of setting up a website is not entirely a technical task. In fact, it is a task which requires the right balance of creativity and skill to program and develop websites, which are attractive, attention grabbing and at the same time fulfills all the business requirements(implements all the functionalities) and delivers an excellent user interface compelling a visitor to become a loyal customer.

The creative aspect of web development requires the designer or developer to have an in-depth knowledge of the market trends, target audience and an idea of the intellect and psyche of the website users.

In today’s article, I would like to focus on the creative streak of designing websites. We will discuss about colors and color schemes for websites.

Colors convey a lot of emotions, most of us respond to colors in a similar pattern. Consciously, or unconsciously each color has a specific emotion associated with it in our minds, and so we tend to respond to those colors in a specified manner. This obviously explains how important the colors we use in our websites are. An otherwise completely perfect website can end up being a major disaster just because the color scheme went wrong.
Take a look at this website.

New Picture (5)

http://www-cs-faculty.stanford.edu/~eroberts/cs181/projects/2010-11/PsychologyOfTrust/ui3.html#0

You must have noticed that this website uses loud and solid colors for contrast, and the designer uses too many colors. It’s a strain on the eyes to read anything on this website, or even stare at it. The patches of different colors used to convey different information are also a complete mismatch. Furthermore, none of the design elements blend with each other or the background and hence is a total disaster. This does sound like an exaggerated version of a horrible design, but is a perfect example of a complete mismatch.

Now lets take a look at this website.

New Picture (6)

http://www.vivus.com/clinical-trials

Now this is a much more mellowed down website. The colors here don’t strain your eyes but is the entire website a pleasant experience? Not exactly, they have not used contrast properly and hence it is a little difficult to read and stay focused on the website. Besides it’s not possible to do a quick scan-through of the pages as it has not been properly chunked and none of the images or important facts have been put up in a catchy manner.

In short you cannot overdo the contrast or underdo it, the color scheme of your website must be perfect, inviting and engrossing to attract users and retain them on your website.

Creative brainstorming and technicality!

Once you have decided to set up your website, do adequate research about your target audience, go through similar websites and mentally visualize and see how you want your website to be. Then keep an open mind and discuss your views and ideas with the designer and developer. Make it a point to stay in the loop with the website design company and keep yourself informed all through the stages of web development. This way, you are able to ensure that your designers understand what you want and implement all your requirements efficiently.

Color schemes and marketing objectives – a perfect synergy!

Colors can also be effectively used to integrate your marketing objectives in the website design. If you manage to integrate these strategies efficiently within the design, you would be able to build a credible appeal for your website and earn an excellent customer base.

Focus on the LOGO !

The logo of your company is what most of your clients would recall well. Logos help you build a brand identity which is crucial to your success. So if you already have a well-recognized logo, it’s a good idea to begin by designing your website to blend in well with your website. Set the base of your website accordingly, pick colors from your logo design and you’ll be able to come up with a complete scheme to go with your logo and build a website which will give you an instant brand recognition.

Shading for better effects!

Shading and coloring to give a 3 dimensional appearance to pictures and drawings are all too familiar to us. The same applies to websites as well, shading with complementary colors add spunk to your designs making them more attractive and fun.

Analogical color scheme.

An analogical color scheme is basically one base color and a neighbor color accompanied by a complementary color . Now chose the right base color from this for the major part of the website and then use the complementary color skillfully to highlight wherever applicable. To finish off use the neighbor color to add extra features to your site.

Too many colors – a bad idea!

The thumb rule for colors is to stick to just 3 colors. Never use more than 3 colors unless and until it’s absolutely necessary. Too many colors would only inhibit the comprehensibility of your website. Take a look at the first example once more and you’ll know what I’m saying. You obviously don’t want your website to look unprofessional and childish.

Don’t let the color sink your content!

The last point that I want to make is that whatever schemes you choose, it should be done with the content in mind. The content of your website is the most important part of your website. So your colors should be such that it enhances the text and improve the legibility of the content. Don’t let your content drown in an ocean of colors.
Hope this article was helpful. Happy designing!

Disha Joshi, working in Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
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Posted by on December 26, 2012 in web design company

 

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