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Category Archives: Web Design

How to Optimize Responsive Design for Conversions

responsive_website_design_ConversionResponsive designs have been doing the rounds for quite some time now. Statistics show that a huge proportion of people across the globe prefer using smart-phones or other hand held devices as compared to conventional PC’s or desktops. On the go internet is definitely a major time saver !! Even when it comes to financial transactions people find it easier to do it on a smartphone.

Picking up the trend business owners have already hopped on the “responsive ” bandwagon. Though websites have been optimized to make itself accessible on a variety of devices, owners have often overlooked the user experiences and other best web design practices. Most websites are not designed with a mobile first approach neither are they optimized to handle mobile traffic. But with time one can expect companies to cater to their clients through channels dedicated to these devices.

For todays article I’ve picked out a few very good responsive designs that render a good user experience as well as nail their goals beautifully. Lets begin with what responsive designs actually are.

What are responsive designs?

These are websites that are designed to fit into any screen size without having to lose out on any useful information. The designs have a fluid structure and so resize and rearrange itself to fit the screen of the multitude of devices present in the market. This means there would be just one website and one core set of codes for the site so that it performs perfectly on several devices.

That means the website has to be designed such that on a larger screen it’s displayed depending on the user behavior on those screens and then on a smaller screen it shows a different pattern to render to the usability and UX on smaller screens.

So how do we discern the elements that work for larger displays and those that work for smaller displays.

Conversion elements worth keeping

Sorting out what’s worth keeping and what can be trimmed away is the most important decision. Mobile users prefer click-able elements , easy to scroll navigations, bigger texts and plenty of white space around click-able element to segregate them. Besides these design factors they find it handy if they can easily use and locate the map, get directions, business hours and the tap to call or the click to call functionality.

Basically focus on making it easy for viewers to read (if site is content based) and see, make choices without confusions, highlight the call to action so that it’s easy to click and in short make things a lot simpler.

So focus on integrating mobile features with your design to make the site intuitive and convenient to use. Since the screen size is limited you have to plan and sort out the important aspects that contribute to conversions and make complete use of the sight, sound and media options that are available.

Elements that you can do away with.

Focus on conversion when sorting out the layout or design. Do away with anything that can lead the visitor to click away, get confused or distracted.

A familiar pattern that I’ve come across is that people just remove the ads and deploy stacking to arrange elements on the page for a better layout. This does not ensure you conversions. You have to focus on the user experience and user requirements before you settle in for a design.

Here’s what you can do:

  • Keep it to a minimum– To enable easier touch -navigation, mobile pages are optimized by using scrollable images (like a slide show) and several thumbnails instead of a large view.
  • Expandable content – This is pretty handy when you don’t want your page to look boring and lengthy with lots of text on it. Group them into subheading and give users the luxury to tap the content they want to read through. This way they would now where to find what and maneuver through your page conveniently.
  • Prominentreviews and ratings– This is what any user would want to check out first so keep them aligned and easy to spot – front -and-center on the site, you can further reinforced with social proof.
  • Large price and payment options – To display vital information(like the price and how to pay options) clearly without any ambiguity.
  • Make Free shipping more noticeable –A Prominent icon to see the shopping cart and also facilities like free shipping etc, are highlighted for better conversions.
  • Large call-to-action button – They are the most crucial ones have to crystal clear and large so that there is no confusion. Use appropriate colors to set the mood and ensure that it does not require any zooming, tweaking or pinching. Must be as easy as a tap.

http://www.unitedpixelworkers.com/

The website for United Pixelworks have beautifully crafted their site to cater to mobile users and desktop users. They use a large prominent button for the shopping cart at the top right hand corner where it is easily visible and drop down navigations to save space. They then neatly arranged the contents similar to a Windows 8 OS making it easy to click. They have also cleverly displayed the vital info like the price and a short description upfront making them impossible to miss.

http://hiutdenim.co.uk/pages/cut?denim=selvedge-denim

Hiutdenim has paid a lot of attention to the user experience on their mobile versions. On the desktop version they have used white text on a dark background, but for ease or reading they have a white background with black text for their mobile versions. This will help them improve their conversions significantly. They also display their shopping cart with the no. of items in it prominently at the top and employ call to action buttons that are vivid and span the entire width of the screen(Practically urging you to click it !.)

http://www.alwaysriding.co.uk/footwear-148/cycling-shoes-218/

Always riding uses a simple yet crisp and clean website to effectively communicate with its clients. Drop down menus and navigations to save space. Light backgrounds with black text for improved reading. Filter and sorting option are again expandable to save space and make it easier for the customer. Ratings are displayed upfront along with the price. In simple words it’s clear and effective.

http://www.nuts.com/nuts/

Nuts.com is another interesting site, they have used the right balance of colors and text to highlight important aspects of the site. Intuitive display and the design on the whole draws you to it and is easy to use. They have integrated mobile features like tap-to -call and maps to make it easier for their customer to reach them.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years. For more information you can Contact Us or you can go on Portfolio.

 
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Posted by on March 11, 2013 in Web Design, Web Development

 

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Track your Visitors with Advanced Techniques for Google Analytics

Google-Analytics1Analyzing and monitoring the progress of a website is not just a part of building a new site, in fact analytics is an ongoing task which is critical to the outcome of the site and essential for strategic marketing campaigns and improving the existing design.

The biggest benefits of websites and publishing online is the ability to continually monitor visitor interactions and make the necessary changes to tip the graphs in your favor.

The most popular and widely used analytics tool is the Google Analytics. All you have to do is add a small script to each page of your website and Google would pick them up and record data of each and every visitor that comes on your site. Google would have a complete list of data for each and every visitor like:

  • When the visitor visited your website

  • The pages the visitor visited

  • The time spent on each page

  • The type of browser the visitor used

  • The size of the screen used by the visitor

Besides the above it also gives you some more basic details about traffic in general like:

  • The source of the traffic; lets you know which areas are working for your site like search engines,social bookmarking, referral sites,etc.

  • The keywords that are fetching you traffic from search engines.

  • Popular pages of your website – “top content.”

So as the administrator of your website, you can log into your Google Analytics account and go through the entire data, analyze them and try to determine or identify a pattern of interaction followed by the visitors. Does this pattern culminate in the desired call to action? If it does, you’re on the right track! If this is not the case, the data would help you identify weak spots and you can improve upon them for a better performance. You just have to establish a pattern the visitors follow and then enhance your site so that the traffic is oriented in the right direction.

To Make the Most of GA:

  1. Use Filter Options-

The key to making the most of Google Analytics is to effectively use its filter options. Google has a data collection limit of 10 million and a freshness limit of 50,000 visits per day. If you deal with large amounts of data you could get around these limits by using filters to limit your reports based on a number of fields like IP address, traffic source, sub domain or directory.

Filtering at the URL level enables you to categorize parameters of the URL while running detailed analysis. You just have to give a user defined value for the filter field and save the common parameter. This would enable you to sort the data accordingly.

  1. Create Custom Reports-

When it comes to tracking the SEO, paid search, Social media or mobile data on your analytics custom reports can be very useful. Depending upon your requirements you can create a variety of categories in your Custom Report Tab. The best part is that you can share your custom reports!.You can share the report with:

  • Different websites sharing the same G A log-in

  • Practically anyone by sharing the custom URL to the report

  • Others by adding the report to the Dashboard & then sharing the Dashboard.

  1. Custom Alerts-

Again when you have large volumes on different sites to be analyzed you can set up a comfortable system by setting threshold values for certain critical fields. For instance you can set up alerts for the traffic changes on your site by fixing a minimum and maximum threshold value so that you get an email when either of the limits go off. This way you would be able to keep a better track of things. GA also gives you the option of getting text message alerts.

A snag in Google Analytics?

In spite of these benefits, Google Analytics does not provide a comprehensive solution. There are some flaws to this diagnosis which could lead to misrepresentation of the data. One particular instance is that the Google Analytics tool is unable to record the time a visitor spends on the last page of a site unless he/she performs a call to action or in some cases moves on to another page on the website. It would have a significant impact on your IM strategy especially if it’s a one page campaign.

This calls for the need of a more foolproof method. An advanced tracking technique to keep a tab on visitors who don’t complete a click based call to action or navigate to another page on the site.

Tricks to Overcome:

There is indeed a trick to overcome the above situation- Google requires an additional scripting to measure the exact time spent on the last page visited by recording actions like a page scroll, non -interactive clicks , time between specified actions and a lot more. These metrics would enable a better understanding of the user behavior and help us develop better strategies to overcome errors.

Other than additional scripting and using advanced techniques the success of your website also depends on how you use the data from the analytics to improve your site. Reading these data analysis also requires a keen eye with excellent reasoning skills.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
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Posted by on March 6, 2013 in Web Design

 

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Design the Basics of Great Website

basic-web-designIt has now impossible even to thing about the existence of a business without an online presence. The developing technologies and changing trends have influenced a lot in the website designs irrespective of the dimension of business. With the emergence of small firms and even freelancers starting their own websites, small business web design is also provided by services around the globe. Not every websites receive traffic and many even remain unnoticed in the vast online ocean. Design of a website is surely an attractive feature.

Great web design seems very much similar to that of a real world print designs. You should be aware of elements which contribute to a great website design. Great website from any Web Design Services results from careful planning and thought. For a design, whether it is a small business web design or for large firms, numerous aspects need to be considered.

Basics of great website

Great websites grab great results. Same elements in the case of print design are also applicable to web design. Exploration of layout and space, adequate and efficient handling of colors and fonts etc pave way to a great website design. The website should also attain high position in the search results. Usually this has to do more with keywords and links rather than the design itself. But many of the web design services are also equipped with highly trained and well experienced content writers who can boost up the visibility of your website.

Relevance of planning for web designing

Certain things never have any replaceable options. Experience is certainly one among them. Even though planning never compensates experience, it helps really to a greater extent. Planning makes a huge difference in the website developed. Here decisions are made what all to include in the websites, its practical difficulties, available options and the final solution.

Designing of Great websites could be done only if certain conditions are met and few things are considered which are enumerated below.

  1. There should not be any difficulty in loading. Quick loading of the sites always increments the revisits to your site, Else suppose a person think of revisiting the site, his previous experience of waiting for a longer time may hinder a click and you may be losing a customer. Browsers will only be loyal if the web content including text and all other features are beneficial to them. The pop-ups and flash works are never going to do any extra advantage to your business.
  2. The service to be hired is the next most important decision to be made. Your website should be capable of projecting your reputation and the needs should be met aptly. The niche should be found and provision of unique quality high content should be done. The selection of web design services highly influences the quality of websites you get.
  3. The problems of users must be solved with great dedication. Focus should never be deviated from that. A clean and simple design is ideal to reciprocate professionalism even if the case is of small business web design. The user should not be distracted from the useful content of websites by unnecessary inclusions like scrolling texts, animated images etc.
  4. Time is always a matter of concern. So means should be made available for the reception of results at maximum possible pace. Such website designs are bound to produce success automatically.

Thus designs are really the basics for a good website. Since websites are designed for a long term purpose, perfection in performance should be ensured.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 

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TO TAKE THE STRAIN OUT OF PICKING AN ECOMMERCE WEB DESIGN COMPANY

eCOmmerce Web Design

E-commerce stands for Electronic Commerce which basically deals with paperless information exchange for business purpose via the latest Internet technologies and EDI (Electronic Data Interchange). E- Commerce can actually help an organization to practice online stocking, B2B transactions through Internet and many others such as bond transaction, Internet shopping, documents, graphics and etc. So when you are up to choose a web design firm you should be careful about your decision.

There are many Web Design Companies providing Services to cater to their client’s online business needs. The best of the lot is selected depending upon the organizational requirements of the client. Before one finalizes on any vendor for Ecommerce web designing, the person must consider the different aspects in details. The customer should have a wide experience in finalizing a vendor. It is not at all an easy job to select the right contender for the organization’s or individual’s ecommerce website solution.

Benefits of having an ecommerce version for your business:

  • Production Cost Reduction

  • Upgraded Information System

  • Good Management System in the organization

  • Good Management System in the other organizations

  • Business Strategies tend to be better

  • Addition of products is easy and simple

  • One can have Stock Control System

  • Customer Details stored

  • Order Confirmation Automated

  • Email Marketing Available

  • All payment processors work with it

E-commerce web designing provides both intelligent services and professional development like e-commerce integration, e-commerce web-design, optimization of search engine, re-engineering & enhancement, professional web designing, custom web designing, etc. E-commerce web design covers all latest technologies available on web.

STEPS TO CHOOSE A WEB DESIGN COMPANY

  1. Though most E-commerce Web Design firms claim that they cater to every kind of project to get your contract, it is extremely important to consider the vendor’s experience. It will help one to know more about the vendor organization & their working pattern. Please emphasize to find out what are the types of project they have delivered and are equipped to deliver rather than blindly believing what they claim.

  1. After the website is developed or made, its maintenance is of immense importance. So please have a thorough look at the terms & conditions of the vendor company to find the maintenance clause. Ensure the fact that they provide your site with a proper maintenance after the website is already in place. Always find out whether the vendor company fixes up technical glitches that pop-up later on.

  1. The project cost of the Web Site Design always matters a lot, so set the budget before going in for any negotiation. Once you have already selected the vendor organization then they must ask the vendor how much the project will cost. Compare the same with the set budget and take a step further only if it matches or negotiate to get the cost down.

  1. The best clean & transparent method to know about the real facts of the vendor company is through the comments and feedbacks of existing clients about their services. So always try to get as many such comments & feedbacks as possible to get a clear picture about their market reputation.

  1. The company size is also a matter of concern as company’s size will help you discern whether they would be able to provide quality websites & service to their customers.

  1. Every project comes with a time limit so don’t forget to check out whether the vendor company can provide the promised services within that time period.

  1. Large Web Design firms usually have their personal proprietary systems & software which tend to be beneficial.

Disha Joshi, working in Best Web Design Company as a content Marketer.I have been in this industry since last two & half years.

 

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Hire Website Designer for making SEO Effective Website

It is simply a misconception if you think that websites are meant only for big guns in the market. These days businesses regardless of their size, nature and locality are getting themselves into the online world. The reasons are quite genuine. Popularity of internet is skyrocketing and having a website for your business is not just an option but inevitability. You should never think that having a website developed from any of the web design services would serve you favors. The selected web design company must be proficient to deliver the product as per your expectations.

SEO is of apex relevance in the online world of stiff competition. Being visible is equally important to that of being in existence. No matter how much perfect your website is, without visibility nothing works for you. The website design company you hire must have resources to do SEO in an effective manner. Now the question which comes in is- how to decide the apt service provider for you from among the vast pool of web design services available around the globe?

The very first thing advisable to anyone looking forward to hire a website designer is to make an evaluation of his own business needs. This is vital because only after having a precise idea of requirements, you can get a clear picture of the qualities desirable for your designer.

Portfolio is the transparent view of the skills of your service provider. Almost all those web design services indulged in the business of website designing will be having their own website. You can check the portfolio part and examine their previous works. Testimonials written by the clients must be read and it should be checked whether the testimonials are genuine. If you can get the contact details of any of their previous customers, it would be great. Inquire them in detail about your concerns. Make sure that the web design company maintains hassle free communication with you and respect your suggestions. The service provider must be resourceful to deliver you project on time without any delay.

Certain matters must be checked in their portfolio. The very first thing you should note is the loading time of website designed. You can check it directly and as per the experts, to get more sales, the site should load quickly within 3 seconds. For this heavy elements must be avoided in the design. Navigation must be made simpler and proper fonts, colors etc. should be used. Next check whether the design is done accordingly to the nature of business which the website is intended to do. Obviously a design suitable for the website of an educational institution will seem weird if done for the website of an amusement park.

Finally, cost matters a lot as affordability is always a concern. When you are investing in a web design company, do critical evaluations and make sure that the charges are reasonable. Thus if you take care of the above mentioned things, your choice for a website designer will surely be a worthy one.

Disha Joshi, working in Best Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
 

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Equip your website for better results this Year

It’s a new year and once again its time to go through how your online business has performed the previous year and gear up to put up a better show this year. It goes without saying that improvements have to be made on the website from time to time to keep it fresh and in sync with the market.

This article focuses on equipping your website to give better returns for the new year. Lets take a look at how we can use the existing resources to give maximum results.

1. Use Responsive designs

Responsive designs have helped entrepreneurs to reach out to a wider market. With the onset of Smartphones and the use of internet on the go, you have to ensure that your website can be comfortably used on all of those mobile devices.

You could consider designing a separate mobile version and then redirecting mobile users to that site, but personally I would prefer a responsive design over this technique as it’s a more efficient solution.

A responsive or a fluid design would ensure that your website snugly fits into the browser screen no matter what the size. This way useful data does not get chopped off nor is the usability affected. So better the accessibility the more conversions you get. This is a perfect solution for today’s fast paced world.

2. A More Engaging & Interactive Website

A website is not just an eye candy, besides being stunning and impressive it also has to effectively engage the user. Websites have to be interactive in order to keep the visitor focused as well as interested in your website. Only an excellent user interface would fetch you a loyal customer base. Here’s how you can improve the interaction on your website:

Social media integration :
Include commenting on relevant parts of your website
Try implementing a live chat on your site
feedback forms for suggestions

3. Go Viral ,Go Social!
Social media integration is a very important aspect of every internet marketing strategy. Allowing users to share the content on your website or allowing them to express their ‘likes’ or ‘+1’ would indirectly give you the most valuable thing for your business – publicity/ advertisement. But in this case it becomes a more credible ad as the people who shared the content did so after they liked your products or services. So indirectly they would be recommending your website to their friends, acquaintances and relatives!

Besides conjuring up a “like ” button on your pages, here’s what you can do to improve the social side of your website.

Facebook ‘s not the only networking site, integrate others as well (Pinterest and Google plus)
Put up share buttons on all pages
Display these buttons in multiple places
monitor the sharing with social sites that give you the most conversions and integrate well.
Include options like social logins, fb comments, Activity stream widgets, etc.

4. Work on Lead Generation

Lead generation is important for your website , its the prime focus of any marketing drive. To work on your leads for conversions you have to have a good amount of leads to begin with. Here’s how you can get leads:

Efficient calls to action on every page.
Lead capture forms – request a call back, make an inquiry, etc. is a good choice.
Make the forms easy and simple, so that people actually fill them
Provide multiple opportunities for conversion (like a secondary call to action)
Fully leverage landing pages

5. Benefits of Blogging

Now blogs can do wonders for your business, it’s where you can add a bit of spunk and personality to your brand. People would find it a better place to communicate with you about your products and services. Besides it gives you what you need the most – Visibility.! Visibility through better search engine ranking, more traffic to your website and faster indexes on Google. You also generate more leads through blogs and would help you build up a credibility among customers.

Get more out of your blogs by:

Posting 3 times a week at the least.
Make it a point to post unique and quality content.
Keep the audience in mind while posting
run a syndication on your blog contents
Use an appropriate ans easy to use CMS like WordPress for your blog

Get the most of your website for better conversions by implementing these changes and making your site ready to take on the competition. These are a few but effective solutions to make your online reflection work wonders.

Disha Joshi, working in SEO Web Design Company as a content Marketer. I have been in this industry since last two & half years.

 
 

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Responsive Designs – Its challenges!

Responsive Designs – Its challenges!

Responsive designs have been here for a while now and has still not evolved into a complete solution. There is much left to be perfected in this field. The major challenge has been developing frameworks for the code & script and also a process for managing the responsive designs.

1) Demonstrate the power of responsive designs

It does become a little complicated to explain the concept of responsive designs to clients but the best way to do so is by demonstrating how responsive designs would work and benefit them. You can demonstrate them in an action mode by showing them the difference on your laptop then a tablet and finally a Smartphone.

Such a demo would give clients a better idea about responsivity and its advantages. It would also help them streamline things for the project, so that you can implement it properly.

2) Consistent designs

The Navigation on your site is vital to maintain the consistency of a responsive design. The content of the website and the information architecture it follows are a major deciding factor for the type of navigation to be used. Randomly downloading a script or demo and then trying to make the website fit such a pattern is not the right way to do it. Instead evaluate and analyze how you want the website to work and then work out a navigation that fits your requirements.

Remember to verify that the navigation works the way you want it to on all the devices and browsers. That way you’ll be able to maintain a consistent design.

3) Images – how to handle them?

Handling images are quite a challenge when it comes to responsivity. There are very few options when it comes to images besides several new generation devices like the iPad and the Mac BookPro which have very high pixel density displays. Subsequently the icons,images and any other graphic must be made flexible to ensure that nothing looks out of sync on any of the devices.

One way of overcoming this issue is by using the adaptive image strategy as it gives the best result for distinct devices which have varying pixels

4) Updating the code base

Codes need to be upgraded such that the width is fixed so that the site is responsive. Rebuilding style sheets and templates are a good idea in this case. Some designers prefer reverse engineering the code to make it responsive, but I believe rebuilding is a more practical approach.

5) Cut the testing costs

Testing these designs are also a major task and the cost associated with it is not always affordable, often small business owners and freelancers are unable to handle independent testing devices. Since browser inspection and window dragging have to be essentially monitored and checked during the design phase, it’s impossible to make responsive designs without testing.

However, some of the bigger agencies share their testing resources with smaller entrepreneurs, so you just have to find one in your vicinity.

This article obviously points out that creating responsive designs are not easy but can be done by skillfully implementing a fluid design with the right kind of navigation.

Disha Joshi, working in leading Web Design Company USA. I have been in this industry since last two & half years.

 
 

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